Beat the Heat in Hincapie Shorts with coldblack®

July 6, 2011
Greenville, SC

The scorching July sun can make your favorite training rides seem twice as hard, but Hincapie™ Sportswear, manufacturer and marketer of distinctive clothing for the performance cyclist has a high-tech solution called coldblack®.

coldblack® is a fabric treatment that dramatically reduces the effect of heat rays on fabric. Untreated black shorts absorb up to 90% of heat rays, but Hincapie shorts with coldblack® reflect up to 80% of those rays, staying noticeably cooler while providing UV protection at a UPF50+ level.

The product team at Hincapie Sports has included coldblack® technology at price points throughout the shorts line:

The Emergence Collection - A blend of advanced fabric technology, construction and aerodynamics. Body-mapping technology for freedom of movement and a perfect fit. Flatlock seams, reflective piping and the multi-density Hincapie Emergence Chamois with E.I.T. Carbonium. MSRP: bib short - $219.99, Emergence Jersey, also built with body-mapping and coldblack® - $129.99.

The Metric Short - A workhorse bib short for the high-mileage, demanding rider. Durable AT2 Force Lycra Power with Resistex Carbon panels to help lower temperature, heart rate and lactic acid concentration in muscles. ABR Resistor Lycra in saddle wear areas and the Anatomical Hincapie Metric Chamois with E.I.T. Max fabric and high density foam inserts. MSRP: bib short - $189.99, half short - $159.99.

The Power Short - This short is loaded with features you simply do not find elsewhere: AT2 Force Lycra Power for a compact fit, ABR Resistor Lycra in saddle wear areas, and a quick-drying VelociTek mesh upper. The women's Power Short has an ergonomically designed women's specific bib top with a unique and convenient buckle attachment. MSRP: men's bib short - $129.99, men's half short - $109.99, women's bib short - $129.99.

The Performer - An outstanding value. Lightweight, durable AT2 Performa Lycra Power, a seamless, multi-density Hincapie Performer Chamois with E.I.T. Max microfiber technology for breathability. Comfortable VelociTek mesh upper. MSRP: bib short - $99.99, half short - $89.99.

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Editorial Contact

Chris Lyman
Lyman PR
707-256-3948
707-927-6535
chris@lymanpr.com

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