Hincapie™ Sportswear Hires New Design Director

Superior Quality, Innovative Technology and Distinctive Style Remain Hallmarks of the Hincapie Product Line

Hincapie™ Sportswear, Inc. (Hincapie), a leading manufacturer and marketer of distinctive clothing for the performance cyclist, has hired Nikole Rock as its new Director of Design & Development. Rock will be responsible for all aspects of design, development and sourcing of the Hincapie retail apparel line. She will enhance Hincapie's focus on superior quality, innovative technology and distinctive style in the entire soft goods product collection.

"At Hincapie, we have always been focused on quality, performance and style," said Rich Hincapie, President of Hincapie Sportswear. "We are very pleased to have Nikole on board to help shape our apparel collection and market direction. She has a fantastic sense of style and a passion for innovation. We will be able to capitalize on her extensive sourcing relationships with vendors and suppliers around the world. She is sure to help us continue to manufacture the best cycling apparel in the world."

Rock's passion for design has continued to develop from her days at Central Washington University, where she garnered an intimate understanding of classic design principles. With more than 14 years of industry experience, Nikole has gained a diverse level of experience bringing to market many different product categories from sportswear and gear to technical performance apparel. Most recently, Nikole was responsible for designing and developing REI's Novara branded cycling apparel collection. Rock will draw on this broad experience to create exciting and distinctive products for Hincapie.

"I have dreamed of an opportunity like this for years, and I'm very excited to be involved with the Hincapie brand," said Rock. "Hincapie is a fast-growing company that really embraces innovative ideas and high quality products that excite consumers. Through Hincapie, I'll have the opportunity to make a distinct impression on the market with a premium apparel line. Hincapie has built its reputation on stylish designs that look and perform better than the competition, and I will bring forward new ideas that will build on this foundation."

Rock is currently hard at work designing Hincapie's spring and fall 2009 product lines. The new Hincapie Sportswear Spring 2009 retail product line will be introduced at Interbike in September.

For more than 50 years, the Hincapies have dedicated themselves to excellence in the sport of cycling. Through Hincapie Sportswear, they are combining the lessons they have learned on the road with excellence in customer service, quality craftsmanship and stylish designs, to create the most comfortable, functional and stylish cycling apparel in the world.

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